Hi everyone! I've been anxiously awaiting news of OPI's Matte Top Coat since they started sharing designs on their facebook page which you can check out here. I love me a good matte manicure and I am so excited that an accessible brand is coming out with one. The last time I tried to get my hands on one I paid nearly triple retail value to have it shipped to me, so you can understand my excitement! Let's see what OPI has to say about this new release. I've included the photo that I received with the press release, though it looks pretty much as you would expect a matte polish to look.
Do you think you'll be picking up the OPI Matte Top Coat? If I manage to get my hands on it, rest assured I will do some side-by-side comparisons with my current matte topcoat, Essie Matte About You.
Matte is the New Black!
Redefine
Color with New OPI Matte Top Coat
OPI Matte Top Coat instantly
transforms glossy nail lacquer to a matte finish when applied over any OPI hue. Matte
Top Coat provides sealing
protection, without shine and protects nails from chipping, making manicures last
longer. With a matte, transparent
finish, Matte Top Coat is designed to leave nails velvety smooth and creates a
touchable texture for an edgy appearance.
“A matte finish can be worn over any OPI nail lacquer shade and should be applied after the base coat
and primary coats of color to give nails a unique look,” says Suzi Weiss-Fischmann, OPI Co-Founder VP
& Artistic Director. “Using Matte
Top Coat to transform any shade in your collection makes it a more versatile
and budget-friendly way to embrace the matte trend. Give your favorite lacquers
an update with a new finish without altering the color.”
Matte Top Coat contains
no DBP, Toluene, or Formaldehyde. This product includes OPI’s exclusive ProWide™ Brush for the ultimate in
application.
OPI Matte Top Coat will be available April 2013, at Professional Salons
and Spas across Canada
For
more information, please call 800-341-9999
or visit www.opi.com. Follow OPI on
Twitter @OPI_PRODUCTS and become
a Facebook fan!Do you think you'll be picking up the OPI Matte Top Coat? If I manage to get my hands on it, rest assured I will do some side-by-side comparisons with my current matte topcoat, Essie Matte About You.
This should be perfect to create some shiny/matte nail designs :)
ReplyDeleteOooh so excited for this! I've never tried a matte top coat and OPI is my favorite brand.
ReplyDeleteOPI is my favourite brand too, I can't wait! I love having a matte topcoat to be able to change up any manicure on a whim.
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Glad they're finally coming out with a matte top coat! I'd love to see a comparison with this and Matte About You when you can!
ReplyDeleteI'm happy about it too, I think they used to have one (???) but if they did it was before I started collecting polish. That's the first thing on my list! :)
DeleteI'm always excited for new Matte Top Coats, can never have enough of them!
ReplyDeleteThe News release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don't have time to research your company's big announcement, so much of what you write for your News release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
ReplyDelete